Overview
The St. Patrick's Festival, Dublin is a world famous celebration of Irish culture, attracting international performers and visitors.
Sort have created the festival branding and extensive advertising and promotional materials for the last three years, and in 2009 developed a colourful theme to represent the variety of activities within the festival.
Event promotion
In addition to this pocket festival guide, Sort developed a series of 6 Sheet advertisements, festival web site, and a souvenir festival programme.